harry potter x primark

Bringing the magic of Hogwarts to the everyday accessories of muggles!

Client

Services

Project Overview

With the help of trend boards, we worked with Warner Bros to create exclusive Harry Potter health and beauty products for Primark. These varied from make-up brushes to beauty sets, this Primark range had it all.

Our job was to conceptualise these products and then create an asset and packaging pack so they could be taken into production.

the houses of hogwarts

Your favourite house isn’t Gryffindor? We’ve got you covered!

the ideal range

The full list of products were: Gel eye masks, vanity case, vanity mirror, mirror hairbrush, paddle brushes, nail files, gift-sets, sheet masks, compact mirrors, shaped tweezers, travel mirror, make-up brushes, lipstick, lip gloss, shaped lip balms, cushion highlighter, headbands, eyeliner, bath bombs and body lotion!
Unfortunately, not all of our designs made it to production, but we are incredibly happy with how the range of products that did get chosen look. Here are some slides below.

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