SS23 Year of the Rabbit

To help celebrate the Year of the Rabbit for Looney Tunes. We created a Bold, Expressive, Contemporary and Collage-driven trend guide in which Bugs bunny has taken over!

Client

Services

Project Overview

Working in collaboration with Warner Bros, we helped create the SS23 Year of the Rabbit, Chinese New Year trend guuide.

Using trend boards and some of the more traditional assets from the previous year guide we created a new design program with Bugs Bunny at the helm.

Badges & Patterns

A selection of our favourite assets from the program

Bugs Takeover

With the Chinese Zodiac for 2023 being ‘Rabbit’, we thought it was fitting to have Bugs Bunny at the front of this design guide. Artistically having him hijack the other character’s graphic elements and make them his own whilst keeping the core CNY colours of Red & Gold worked incredibly well.