Christmas Retail Report 2024

Liberty’s

This truly ‘Wicked’ collaboration take over the entirety of the store’s famous windows, thanks to a creative partnership between the store’s visual team and Universal Pictures.

The windows tell the stories of the characters from Wicked. They feature delicate cherry blossoms, and glittery crowns in contrast with twisted wooden branches, and dark forest scenes. The way the Yellow brick road draws your eye is a real triumph in our opinion.

Coach

“Holidays are comin’“….No it’s not the Coca-Cola truck it’s a new festive showstopper.

This custom trailer is decked out with Christmas lights and a giant red bow that sits proudly on top.

The bespoke Coach pattern with holly and bells on the bright red colour adds to it’s charm.

It’s impossible to miss and brings a real sense of Christmas nostalgia.

Tory Burch

A life-sized snowman takes centre stage in the window, standing among mannequins dressed in sparkly winter dresses and snow-themed stands showcasing the latest purses and clutch bags, pulling the whole theme together.

Simple in theme but the texture on the snow effect gives a really premium look.

Mont Blanc

Celebrating 100 years of the iconic Meisterstück pen. Their London store is wrapped up with a giant ribbon, surrounded by hand-crafted paper animals, festive sounds, and plenty of twinkling lights.

With snowy Alpine imagery and nods to the majestic Mont Blanc Mountain, the whole vibe feels like stepping into a magical winter wonderland.

Selfridges

15,000 LED lights,  36,000 baubles and 5 km of garland! That’s what went into creating Selfridges festive window this year.

This year’s theme, “More the Merrier!“, brought together a mix of artists, each adding their unique flair to the project, resulting in bold, imaginative displays that light up the store.

You can tell everyone involved was allowed to go as big and bold as they could dream up.

Annabelle’s

They’re back at it again with another show-stopping Christmas display! This year, Annabelle’s has gone for a whimsical snow globe design that is really stunning.

Inspired by the joy and wonder of childhood dreams, the display is decked out with sparkling lights, golden accents, and even an ornate peacock. The pictures don’t quite do this one justice, this stunning façade must be seen in person.

Fortnum & Mason

A festive ‘feast’ for the eyes this Christmas! Fortnum & Mason’s windows embrace the store’s rich heritage with the enchanting theme ‘Feast of the Season.’

These displays bring a magical Christmas feast to life, showcasing their new seasonal packaging alongside a cast of British woodland creatures—squirrels, mice, hares, golden-antlered deer, and even the elusive crackerdile—all beautifully featured on the packaging itself.