From Our Family to Yours 2021

Some of your favourite Disney characters are sharing the magic to help one family make new memories together.

Client

Services

Project Overview

Disney approached us to develop a Key visual based on this year’s short ‘The Stepdad’. This key visual was the driver across the Retail (digital & physical) & Packaging look. This project was a global campaign, which meant we had to create the feeling of Winter/ Christmas without using snow so all regions could be inclusive. It was also multi-property, which has problems as characters can’t interact with other characters outside their world.

Packaging

A selection of packaging from the guide.

Simpler Key Visuals

For more widespread retail templates and to keep more in line with the final look of the Short, the Key Visual was simplified. We removed background elements and adjusted the purple sky to a colder blue. However, we kept the busier version and a purple sky option as an alternative (should Licensees prefer a certain for their territory).