football's coming home

With the buzz of the 2020 Euros, this was the perfect launch time for F.C.H!

Client

Services

Project Overview

It’s coming home…. the familiar chant of the English nation.

This new brand grassroots inspired football brand required a logo and style guide for its debut in 2020, which we took on with pride.

 

product visuals

Using assets from the guide we created, we developed a concept jersey for F.C.H.

the process

After developing a set of mood boards, we worked alongside the client to create the Football’s Coming Home logo. This logo would be used as a foundation for the entire style guide. We deconstructed the logo to create a kit of parts to build all of the assets in this guide.

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