schitt$ creek

Left with almost nothing, the Roses are forced to move to a property even the government refused to repossess: Johnny’s last remaining asset, Schitt’s Creek, a small town he once bought as a joke.

Project Overview

Schitt$ creek, the award-winning cult comedy show took its success into licensing. We worked with ITV to create a huge style guide, drawing inspiration from the locations as well as the high-end fashion apparent throughout the show.

vintage location

Locations of the show were used as design inspiration for this theme.

Slogan

Lines from the show were used as design inspiration for this theme.

packaging range

Inspired by the two-tone logo and the high-end fashion used in the show, we created an elegantly simple packaging range.

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