superkitties trend guide

We reimagined SuperKitties for the FH25 season. SuperKitties is an adorable and action-packed series about four fierce and furry superhero kittens — Ginny, Sparks, Buddy and Bitsy — who are on a mission to make their town of Kittydale a more caring and pawesome place.

Project Overview

For the FH25 season we were tasked with reimagining the SuperKitties characters in a bold new style, transforming existing character art into a chunky marker style, full of energy, personality and packed with a few Purr-fect puns!

When paired with an iridescent and ultra-vibrant colour palette, the updated look adds a playful, tactile feel that aims to capture the joy of the TV show while giving it a fresh, eye-catching twist perfect for the target market.

seen in the wild

A selection of our favourite products utilizing our guide

accompanying patterns

a sample of the patterns featured in our style guide

We loved creating this new look for SuperKitties. It’s a fun, colourful celebration of the characters, and we’re excited to see this bold new look in UK stores later this year.

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