In 2023 the theme for both Vegas Licensing Expo and Brand Licensing Europe revolved around fashion so using this theme, we worked with The Smurfs to create a unique fashion magazine to be given away as a B2B document at both trade shows.
The magazines could be found at their stand or one of the experience sections at each show and were unique to each show.
magazine
The magazine featured the latest collaborations & style guides The Smurfs had to offer.
