final thoughts
toolkit development
This toolkit was a lot of fun! It originally started as a punk rock–themed concept for the villains of Scooby-Doo, with Scooby and the gang taking a back seat. However, as the project developed, stakeholders felt the graphics were a bit too edgy for the target market, so we took a new approach — this time with the Hex Girls and the gang in the spotlight.
We reimagined the gang as if they were a band, and created some poster-style ideas for the Hex Girls. When it came time for final delivery, we were asked to re-submit the original villain-led graphics as a supporting act, so none of the development work went to waste.
All in all, this toolkit turned out great — and it’s still one of our all-time favourites.
