Project Overview
This trend guide was developed as part of our ongoing collaboration with Disney, focusing on capturing the carefree spirit of summer through a nostalgic yet fresh lens. Drawing from California’s iconic surf scene, think vintage boards, sandy toes, and sunset skies — we crafted a visual direction that resonates across age groups, from toddlers to teens and the young at heart.
Our team combined in-depth trend forecasting with an original illustration, vibrant colour palettes, and storytelling that brings Mickey and the gang into a world of sun, sea, and fun. Designed to inspire seasonal collections across fashion and lifestyle, this trend celebrates the joy of family adventures and timeless Disney magic.
