Project Overview
To mark Marvel’s 85th anniversary, we helped create a premium digital and social retail toolkit designed to honour the brand’s enduring legacy — and power up retail campaigns worldwide.
Inspired by the timeless strength of Marvel’s heroes, the creative took on a sleek, graphic-led approach with bold character silhouettes, rich gold linework, and a striking red-and-black palette. The look was designed for impact on screens and in feeds, striking a balance between nostalgia and a modern edge.
The toolkit delivered a bold, unified message: 85 years in, and Marvel is more iconic than ever.
